Meanamorphosis Case Study

The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 28,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 9,000 delegates from 90 countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Dan Wieden, Sir John Hegarty, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel, Sir Martin Sorrell and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer and Bob Geldof.

The networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

SPECIAL AWARDS

MEDIA AGENCY OF THE YEAR

OMD AUSTRALIA, SYDNEY

NETWORK OF THE YEAR

1. OGILVY & MATHER
2. BBDO
3. DDB

HOLDING COMPANY OF THE YEAR

1. WPP
2. OMNICOM
3. PUBLICIS GROUPE

CREATIVE MARKETER OF THE YEAR
COCA-COLA

PALME D'OR

1. MJZ, USA
2. BISCUIT FILMWORKS, USA
3. O POSITIVE FILMS, USA

AGENCY OF THE YEAR

1. OGILVY BRASIL, SÃO PAULO
2. MCCANN MELBOURNE
3. ALMAPBBDO, SÃO PAULO

INDEPENDENT AGENCY OF THE YEAR
 

1. WIEDEN + KENNEDY, PORTLAND
2. SERVICEPLAN, MUNICH
3. WIEDEN + KENNEDY, NEW YORK

MEDIA PERSON OF THE YEAR

1. SALAR KAMANGAR, CEO, YOUTUBE, SENIOR VICE-PRESIDENT OF VIDEO, GOOGLE, WORLDWIDE

LION OF ST MARK
 

LEE CLOW, CHAIRMAN, TBWA\MEDIA ARTS LAB GLOBAL DIRECTOR OF MEDIA ARTS, TBWA\WORLDWIDE

Cannes Lions 2013 Bronze winners

Bamboseal

WWF

Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market France
Agency Marcel Paris
Creative DirectorVeronique Sels
Art DirectorBastien Grisolet
PhotographerMark Seliger
Agency Stink
DirectorBrent Harris
Creative DirectorMarcelo Vergara, Fabio Mazzia, Erik Vervroegen
Art DirectorMarjorie Vardo, Maria Visco
ProducerSophie Gaaloul, Stephane Nauroy, Sylvaine Mella
Account managerOlivier Sebag, Alice Rinder, Fanny Morel, Alexis Delwasse
Released February 2013

Awards

Credits & Description

The WWF makes a point about fur in these ads from Marcel, Paris
Media: Print
Category: Charities & appeals
Client: WWF
Agency: Marcel, Paris
Country: France
Director: Brent Harris
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Creative Director: Marcelo Vergara
Creative Director: Fabio Mazzia
Creative Director: Veronique Sels
Copywriter: Maria Visco
Art Director: Maria Visco
Art Director: Bastien Grisolet
Art Director: Marjorie Vardo
Producer: sylvaine mella
Production company: Stink paris
Executive Producer: Ruth Levy for Mark Seliger
DoP: Rob Malpage
Agency Producer: Pierre Marcus (WAM)
Agency Producer: Armelle Sudron
Post production: Mikros Images
Photographer: Mark Seliger
Account manager: olivier sebag
Account manager: Alice Rinder
Account manager: Alexis Delwasse
Account manager: Fanny Morel
Sound Producer : Boris Nicou (WAM)
Studio Director : Julien Meesters
Post Producer : Claire Garraud
Print Production:
Art buyers : Jean Luc Chirio, Lauriane Dula
Production Directors : Thomas Geffrier et Elise Gangneux for Elysian Fields
Fashion Ethic consultant : Usha Pohl
Digital Production
Website production (Wonderworldfur) : Stinkdigital Paris
Producer : Sophie Gaaloul
nano-site Facebook Production : Marcel
Producer : Stephane Nauroy
Responsable RP :
Pietri Publicis Consultant
Account Managers : Aurelie de Labarriere, Olivier Josserand, Marie Persyn

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